- Online Marketing 101

Online Marketing 101 Navigating the online space can be tricky for many marketers. In the early days of the Internet, online marketing consisted of creating a website and maybe placing a few banner ads on other sites. Today's world of online marketing is far broader and includes a mix of many components. To get started, here's a look at the some of the basic tools available in the world of e-commerce.

The most important tool for any online marketer is a clear and easy-to-use website. Whether you are selling historic real estate in Philadelphia or renting luxury modern condos in Miami Beach, it?s important to have a website that lets potential customers know about your products or services. It can contain text, images and videos... think of it as an online storefront.

Regularly posting articles to a blog connected to your website can help drive sales. For example, if your business is targeted to those living in New York, providing information about regional attractions, seasonal events, upcoming conferences or other local interest articles can help engage your audience, spark discussion and drive traffic back to your site.

Social Media
>Facebook, Twitter and LinkedIn are excellent tools for online marketers. Creating a presence on each of these social media platforms helps connect you to your target audience and can provide valuable information about what your potential customers may be looking for.

There's no denying that any savvy marketer must maintain a strong online presence. By understanding the basics behind Internet marketing and the tools available to you, your business will be well on its way to achieving online success.

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