Archive for February, 2009

“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the...
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Why should I care if our website is accessible to all consumers? 1) It might be the law. Depending on who you do business with, it might be the Federal (USA) law that your website is ADA compliant Americans With Disabilities Act). Also, it could be the law in the state(s) or foreign...
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W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going project....
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The following list of Federal Laws was developed for government websites. However, anyone opperating a commercial website should be aware of these standards and try to comply. from webcontent.gov If you manage a public website in the federal executive branch, you need to be aware of laws, regulations, Executive Orders, policies, and other directives that...
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What are the basics for a business website? The following 4 posts cover “what I need to know.” Here we will go over some concepts of successful Internet marketing campaigns. These will include Web site optimization, what to embrace and what to avoid, accessibility concerns, growth plans, audience and traffic, and security ...
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Site Programming Avoid Bells and Whistles – Ask what program(s) the website will be written with HTML authoring programs to avoid Dreamweaver Microsoft FrontPage Adobe GoLive Automated website builders from hosting companies Website programming languages and tools to avoid – “Push” Technologies – Programming that the viewer may not desire and that could be infected, with potentially harmful...
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Site Content Content Development Plan – Must grab viewer’s interest Sales Service Marketing Promotions Photos/Images Geographic segments demographic segments, etc.. Create Good Copy Important to have solid foundation On-going refinement Attention to keywords Learn from your viewers – Give the people what they want Assess Navigability Any page can be the first page that a viewer sees Easy to find one’s way around Easy to find contact information or a...
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Marketing/Advertising/Accessibility/Audience/Traffic Search Engines Most Popular Google MSN Yahoo AOL Complex Algorithms – Criteria used by the Search Engines to rank pages. Copy Accessibility Keywords Links to your site Submission Process Your entire website should be cataloged and available Integrated Marketing Part of something bigger Industry leading sites Established networks of websites Connect to the website in other advertising, don’t just show the URL Ad campaigns Statistics and analysis Learn what ads work and what...
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by MyAdvertisingMarket.com Gaining traffic to a website is a progressive process. When you start from scratch, it can take a long time to gain momentum. If you want to build traffic faster, it helps to work with a well established business network. For instance, if you place your information on a domain that...
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by MyAdvertisingMarket.com Does your site rank high in search engine results? There are many factors that determine how easy it is to find a website on the Internet. Search engine traffic is only part of creating a meaningful Internet presence. However, most of the elements that make a website easy to find...
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