MyAdvertisingMarket.com

February 15, 2009

What Are the Basics for Advertising on the Web?

Filed under: marketing and advertising — Tags: , , — admin @ 7:18 pm

Marketing/Advertising/Accessibility/Audience/Traffic

  1. Search Engines
    1. Most Popular
      • Google
      • MSN
      • Yahoo
      • AOL
    2. Complex Algorithms – Criteria used by the Search Engines to rank pages.
      • Copy
      • Accessibility
      • Keywords
      • Links to your site
    3. Submission Process
    4. Your entire website should be cataloged and available
  2. Integrated Marketing
    1. Part of something bigger
      • Industry leading sites
      • Established networks of websites
      • Connect to the website in other advertising, don’t just show the URL
    2. Ad campaigns
      • Statistics and analysis
      • Learn what ads work and what ones don’t
      • Internal ad campaigns
      • Be aware of “pay-per-click”
  3. Website Logs
    1. More statistics and analysis
    2. Traffic
    3. Viewer behavior
    4. Entry pages, exit pages, most popular pages, etc
    5. Can be dangerously misleading
  4. Interaction
    1. Customers
    2. Potential cutomers
    3. Past customers
    4. Your ISP
    5. Peers
    6. E-mail marketing
    7. Forms
    8. Competitor’s websites
  5. Legal Considerations and Crisis Management Plans
    1. Meeting current FTC guidelines for consumer privacy and accessibility standards
    2. Adhering to applicable federal, state and local laws
    3. Privacy and security policies
    4. Liability, class action lawsuits, insurance, etc.

2 Comments

  1. Good information.

    In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.

    When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.

    Comment by Media Ads — April 14, 2009 @ 4:05 pm

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