What Do I Need to Know About Website Content?

Site Content

1. Content Development Plan – Must grab viewer’s interest
   1. Sales
   2. Service
   3. Marketing
   4. Promotions
   5. Photos/Images
   6. Geographic segments demographic segments, etc..
2. Create Good Copy
   1. Important to have solid foundation
   2. On-going refinement
   3. Attention to keywords
   4. Learn from your viewers – Give the people what they want
3. Assess Navigability
   1. Any page can be the first page that a viewer sees
   2. Easy to find one’s way around
   3. Easy to find contact information or a contact form
   4. Overall easy to find the info
   5. Not a lot of clicking required
4. Assess User Friendliness
   1. Good crisp images
   2. Good product/service descriptions
   3. No broken links
   4. Clean lines
   5. Load times
   6. Spell checked

Tags: Internet, marketing and advertising, world wide web