Who Is Advertising?

February 28, 2009
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“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.”
— Franklin D. Roosevelt, U.S. President (ironically made during the 20th Century’s greatest financial crisis, 1932-1944).

During current economic conditions, who is advertising? It is true that many companies are cutting back on all expenses. In fact, many companies are going out-of-business. Organizations that depend on corporate sponsorship, such as NASCAR racing and professional golf, are seeing a huge decline in advertisers. However, when the economy is in a downturn, it is exactly the time to re-evaluate your marketing budget. You want to find the best return on your investment (ROI). Perhaps sponsoring a NASCAR team is not the best use of funds. The same holds true for almost all print advertising. That does not mean to eliminate marketing all together. Effective marketing is more important than ever.

The Internet can offer some of the best advertising opportunities for both the advertiser and the publisher. For instance, it is a great time for Employment Opportunities and Help Wanted Advertising. Because of the supply of people out of work, the company advertising for employees is going to find some of the best workers. Because of the demand for finding jobs, the publisher we reach a broader audience.

Find out more about the benefits of web-based advertising.

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