Tips for Advertising on the Internet
The U.S. Small Business Administration offers tips for web based marketing:
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium. As with other outlets, Internet advertising must tell the truth and claims must be substantiated. For more information contact the Federal Trade Commission (www.ftc.gov), the federal government agency responsible for enforcing advertising laws.
Throughout the U.S., SBA and its resource partners are ready to support you in business by providing free, expert advice, business training and counseling, management assistance, and mentoring. Whether you are starting or growing a business, assistance is available in-person, online, or by telephone. Click on www.sba.gov to locate an SBA office or resource partner near you or to view online training options.
A good place to start learning about advertising on the Internet is the article “Advertising and Marketing on the Internet: Rules of the Road”