Hitting Our Target Market
How can a company best advertise to their target market? There are quite a few different ways. For instance, being associated with relevant content can help bring in the appropriate eyeballs. A rester aunt that sells organically produced food might benefit from being associated with a “green” or environmentally friendly website.
More often than not, a specialist is needed to help make sure the advertiser and the content have a good match. In this example, an advertising agent that has expertise in publishing rules and laws would be of benefit. The owner of the business is responsible for the content of the advertisement. Most industries have unique legal and liability issues. In this case, the FTC has specific rules for making environmental claims in advertising.
Some industries, such as, real estate, mortgages, transportation and hospitality, are heavily regulated in the area of marketing. In these cases, having an advertising agent that has a real estate license is a good idea. Here are just a few of the laws and regulations that govern real estate advertising: The American with Disabilities Act, Accessibility for People with Disabilities in the Information Age, Rights of the Disabled Under the American with Disabilities Act, ADA Enforcement, FTC Consumer Information and Dot Com Disclosures — FTC Rules on Internet Advertising.
Advertising Agency Special Areas Of Interest
Employment Opportunities / Help Wanted
Security Services & Alarm Systems
Builders & Contractors
The Greater Philadelphia Region
Green & Eco-friendly
Doctors, Practitioners, Health & Wellness
Costumes & Seasonal Items
Lawyers, Attorneys and Law Offices
Engineers & Architects
Credit Cards, Mortgages, Loans & Leases