Yahoo And Microsoft Ad Partnership

July 30, 2009

Recently, Microsoft unveiled their new search engine service, Bing. They claim “Live Search is evolving.”

Yesterday, Microsoft and Yahoo announced they entered into a search ad partnership. Google has a 65 percent share of the U.S. search market, compared with Yahoo’s 19.6 percent and Microsoft’s 8.4 percent. Hoping to take on the search giant,, the combined partnership is seen as a viable option for advertisers and publishers.

“Yahoo! and Microsoft, after months of negotiations, unveiled a 10-year Web search and advertising partnership on Wednesday that sets the stage for a joint offensive against Internet titan Google.

Under the no-cash deal, Yahoo! will use Microsoft’s new Bing search engine on its own sites while Yahoo! will provide the exclusive global sales force for the companies’ premium search advertisers.

The agreement between the Internet portal and software giant, which will be subject to review by US anti-trust regulators, is expected to close in early 2010,” the companies said.

Under the agreement, Microsoft will acquire an exclusive 10-year license to Yahoo!’s core search technologies and will be able to integrate them into its existing Web search platforms.

“This agreement comes with boatloads of value for Yahoo!, our users, and the industry,” said Carol Bartz, Yahoo CEO.

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