Archive for March, 2011

Google Anti-trust Probes

March 25, 2011
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Google Anti-trust Probes

At least three states, Texas, Ohio and Wisconsin, have launched investigations into Google’s business practices. Has Google been manipulating search results? Related Articles Texas Attorney General Investigating Google & Antitrust Issues Sep 3, 2010 … According to Google, the Texas Attorney General’s office is seeking more information about allegations that have been levied against...
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False Advertising

March 22, 2011
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“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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Advertisements Vs. Public Service

March 22, 2011
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If it is not commercial… it’s not a commercial. A public service announcement is any announcement for which no consideration of any sort (including, but not limited to, cash, goods or services, in-kind contributions, endorsements, favorable treatment) is made to the the liscensee or any organization or entity associated with the licensee and which...
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Google Advertising Newsletter

March 12, 2011
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Welcome to the February edition of our newsletter! In this issue, we’ll cover: * Optimization tip of the month: New Optimization Center * User-Generated Content * Changes in backup ad options * ‘New Interface Wednesdays’ blog series Optimization: Tip of the month New Optimization Center We would like to let you know about our...
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