Google Advertising Newsletter
Welcome to the February edition of our newsletter!
In this issue, we’ll cover:
* Optimization tip of the month: New Optimization Center
* User-Generated Content
* Changes in backup ad options
* ‘New Interface Wednesdays’ blog series
Optimization: Tip of the month
New Optimization Center
We would like to let you know about our newest guides containing easy-to-implement optimization tips to help you maximize your site’s revenue and performance.
EN Opti tip 1
1. One Click Optimizer
If you own a news site, a classifieds site, a game site, a forum or a blog, the One Click Optimizer guide can advise you on where to place your ad units, links units and search boxes based of your type of site or page.
2. O ptimization Lab
If you would like to increase your clickthrough rate (CTR), boost your impressions or lift your cost per click (CPC), the Optimization Lab guide can help by providing you with effective tips on making the most of your site!
Top AdSense Updates
Did you know that you are responsible for ensuring that all of your content, including user-generated content such as forum posts, blog comments or outside feeds, is in compliance with AdSense policies on any page or site for which you’ve enabled AdSense ads? To learn more about this policy click here
Changes in backup ad options
We frequently review our product and feature offerings to ensure they’re as effective as possible. Based on these reviews and on feedback from our non-profit partners, we have started to retire public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners. To read more click here.
New Interface Wednesdays blog series
Want to stay up to date with the new AdSense interface? Be sure to check out our ‘New Interface Wednesdays’ blog series where every week we post tips for using the new AdSense interface, share stories directly from publishers, or announce additional features. Check out what we’ve posted so far here.
Send us your feedback
We want to learn more about our users so we’ve put together a very short survey to help us better understand what types of content you create and how you share it with others.
Please take a few minutes to fill out this survey — your feedback is important to us, and your input can help us improve AdSense! We really appreciate you taking the time to provide your thoughts. Thank you for participating!
What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site.
Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you’re using the new interface, you’ll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it’s calculated the same way, so we use these two terms interchangeably.