Advertising And Marketing Newsletter
We understand that as you create content for your site, you’re looking to maximize your revenue from all of your ads, no matter how they’re sold. In this edition’s Tip of the Month, we’d like to introduce you to DFP Small Business, Google’s free ad serving solution for publishers who are serving ads from multiple sources. You’ll also learn about:
- Finding out how to go Mobile
- Taking control with the new Ad review center
- Connecting with AdSense on Google+
- Leveraging the redesigned AdSense crawler errors page
- Using the AdSense Management API
- Meeting the AdSense team in your town
- Creating high quality sites with Webmaster Guidelines
The Google AdSense team
|Tip of the Month
Optimize your ad serving with DFP Small Business
Whether you’re already using multiple sources of ad revenue on your site or are only in the planning stage of doing so, DFP Small Business, Google’s free hosted ad serving solution, can help you manage your growing online advertising business. With our new online tool, you can find out if DFP Small Business is the right product for you:
DFP Small Business allows you to manage all your ad inventory from one simple interface and offers rich features such as inventory forecasting, detailed reporting and multi-dimensional targeting. You can also use it to maximize your revenue by enabling real-time competition between AdSense and your other ad networks. Find out more about DFP Small Business in our video below:
More control over the ads on your site
The Ad review center is now more powerful and allows you to review all ad types after they’ve run on your pages, whether they’re contextually-targeted, placement-targeted, or interest-based. Make decisions on individual ads and block multiple ads at once to help you save time. Log in and get started with the new Ad review center today.
Connect with AdSense on Google+
Follow us on our new AdSense Google+ page, where you’ll find AdSense updates and gain access to exclusive Hangouts with the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers and ask your questions to our optimization specialists. Join the conversation and also meet other AdSense publishers from around the world to share your experiences.
AdSense crawler error redesign
The redesigned AdSense crawler errors page provides you with accurate and actionable information to optimize your site even more effectively. Some publishers have seen a revenue increase of up to 400% after they fixed their crawler errors. To see the new crawler errors page in your account, visit your ‘Home’ tab, then click on ‘Account settings’ and navigate to the ‘Crawler errors’ section.
AdSense Management API for developers
If you’re writing your own software and would like to retrieve your AdSense reporting data directly, the AdSense Management API is what you’ve been looking for! The API is available to all AdSense publishers, and lets you retrieve lists of ad clients, ad units, channels, as well as generate custom reports directly from your applications.
For more information, browse the API forum, or join the regular office hours.
The AdSense team is coming to town!
Our AdSense in Your City optimization team has met hundreds of publishers over the past months, and we’re excited to announce our upcoming event dates. Each session includes a group presentation, an individual optimization session from a member of the AdSense team, and refreshments. You’ll also have the opportunity to interact with other publishers from the area. Please fill out this interest form to attend one of these events:
- Washington, DC – Wednesday, May 9
- Boston, MA – Thursday, May 10
- Oklahoma City, OK – Tuesday, May 22
- San Antonio, TX – Wednesday, May 23
- St. Louis, MO – Tuesday, June 5
- Indianapolis, IN – Wednesday, June 6
- Salt Lake City, UT – Tuesday, June 12
- Denver, CO – Wednesday, June 13
Attendance is limited, so sign up quickly!
Missed last month’s newsletter? Read it now!
Find out how to go Mobile
With an increasing mobile internet usage worldwide, it’s getting more and more important to consider mobile users’ needs when designing your site. To help you optimize your content for mobile, we’ve recently launched a new suite of tools on howtogomo.com where you can:
- See how you rate - Use the GoMoMeter to analyze your site’s mobile user experience.
- Start planning - Download the GoMo Publisher Guide for mobile best practices.
- Find a partner - Learn about vendors who can help with your implementation.
As part of our ongoing GoMo initiative, we’re also hosting a number of webinars. For more information on those webinars and the latest news around mobile ads visit our Google Mobile Ads Blog.
Top tips for creating high quality sites
One of the most frequent questions that we get from publishers is how to improve their sites’ performance on Google’s search index.
In keeping with the theme of creating high-quality content, we’ve written a blog post of how adhering to the webmaster guidelines can help the overall potential of your site and maximize traffic and revenue for you.