Maximizing Advertising Revenue
In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You will also find information about:
* Using data to determine your mobile strategy
* Learning from other publishers – A message from Dave Taylor
* Leveraging the new step-by-step guide to DFP Small Business
* Broadcasting live with Google+ Hangouts on Air
* Managing ads with the Google Publisher Toolbar
* Knowing the trends in the online display ads business
* Managing multiple users in your account
Overcome user ad-blindness with better ad placements
A general principle for ad placements says that you should place your ad units high up on the page so your users will see them easily. However, ad units placed at the absolute top of the page (before any content) tend to suffer from user ad-blindness and on average show a 61% lower CTR than ads below the header and closer to the content.
Launching the new step-by-step guide to DFP Small Business
If you are looking into monetizing your site with AdSense alongside other ad networks or direct advertisers, DFP Small Business is Google’s free, hosted ad serving solution to help manage all of your ads. We have recently launched DFP Academy, a step-by-step guide to getting started with ad serving.
Broadcast live with Google+ Hangouts on Air
Want to host a live video broadcast and connect with your users in a new way? Google+ Hangouts on Air enable you to do just that – whether you want to teach a class, discuss a topic with active readers, or just share your content live in front of a global audience. Users can tune into your live stream from your Google+ page, your YouTube channel, and your site.
Mobile Apps And Ads
As smartphones grow in number and importance, finding good data to understand mobile consumer behavior is essential. “Our Mobile Planet” provides free access to unique data for a total of 40 countries in 22 languages and has relaunched with an improved look and feel and updated 2012 data. For more information on this update visit our Google Mobile Ads Blog.
We also encourage you to sign up for our “Mobile team” hangout* on August 16 during which we will discuss the top tips for creating a mobile site.
If you already have a mobile app and are interested in learning more about app monetization strategies, please sign up for the webinar* “Build a business not an app” on August 15.