The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers...
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Author Archive
Advertising and Marketing on the Internet: Rules of the Road
The Problem With Pay Per Click
by MyAdvertisingMarket.com Actually, the title of this article should probably be The Problems With Pay Per Click for there are many problems with paying for click-through advertising. Ad Placement Do you know where your ads will appear? Do you know what type of content your ads will appear with? If a consumer sees your...
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Who Is Advertising?
“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the...
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Accessibility: Fair Access To Information
Why should I care if our website is accessible to all consumers? 1) It might be the law. Depending on who you do business with, it might be the Federal (USA) law that your website is ADA compliant Americans With Disabilities Act). Also, it could be the law in the state(s) or foreign nations...
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Website Accessibility Facts & Laws
W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going...
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Federal Laws and Regulations for Websites
The following list of Federal Laws was developed for government websites. However, anyone opperating a commercial website should be aware of these standards and try to comply. from webcontent.gov If you manage a public website in the federal executive branch, you need to be aware of laws, regulations, Executive Orders, policies, and other directives...
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Internet Advertising And Marketing: 101
What are the basics for a business website? The following 4 posts cover “what I need to know.” Here we will go over some concepts of successful Internet marketing campaigns. These will include Web site optimization, what to embrace and what to avoid, accessibility concerns, growth plans, audience and traffic, and security and privacy....
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Are There Website Rules or Standards?
Site Programming Avoid Bells and Whistles – Ask what program(s) the website will be written with HTML authoring programs to avoid Dreamweaver Microsoft FrontPage Adobe GoLive Automated website builders from hosting companies Website programming languages and tools to avoid – “Push” Technologies – Programming that the viewer may not desire and that could be...
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What Do I Need to Know About Website Content?
Site Content Content Development Plan – Must grab viewer’s interest Sales Service Marketing Promotions Photos/Images Geographic segments demographic segments, etc.. Create Good Copy Important to have solid foundation On-going refinement Attention to keywords Learn from your viewers – Give the people what they want Assess Navigability Any page can be the first page that...
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What Are the Basics for Advertising on the Web?
Marketing/Advertising/Accessibility/Audience/Traffic Search Engines Most Popular Google MSN Yahoo AOL Complex Algorithms – Criteria used by the Search Engines to rank pages. Copy Accessibility Keywords Links to your site Submission Process Your entire website should be cataloged and available Integrated Marketing Part of something bigger Industry leading sites Established networks of websites Connect to the...
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