marketing and advertising

Free-to-view television programing could vanish. For over 60 years, network broadcasters have supported programming through commercial advertisements; however, several factors could be combining that make free TV a thing of the past. Cable, satellite and the Internet have fractured the networks’ audience. The downturn in the economy may be landing the final blow...
Read more »

Since 2004, Google has been scanning in millions of books and making them available to the public. Google says, “The Library Project’s aim is simple: make it easier for people to find relevant books – specifically, books they wouldn’t find any other way such as those that are out of print – while...
Read more »

Although you may not notice a radical difference, Google is changing the way it ranks search results. Google search results are based on a complex algorithm. Factors, such as, the domain name, the age of the domain name, type of webpage, links out and links in are calculated into a formula. ...
Read more »

by The United States Computer Emergency Readiness Team Remember that the internet is a public resource. Avoid putting anything online that you don’t want the public to see or that you may want to retract. Why is it important to remember that the internet is public? Because the internet is so accessible and contains a...
Read more »

Recently, Microsoft unveiled their new search engine service, Bing. They claim “Live Search is evolving.” Yesterday, Microsoft and Yahoo announced they entered into a search ad partnership. Google has a 65 percent share of the U.S. search market, compared with Yahoo’s 19.6 percent and Microsoft’s 8.4 percent. Hoping to take on the search giant,...
Read more »

MyAdvertisingMarket.com (Contact Us) offers a wide variety of advertising opportunities including: * in-house advertising on one of the world’s largest privately owned networks * Google AdSense and AdWords * OpenX and OpenX Market OpenX Ad Delivery offers an opensource solution for advertisers and publishers. OpenX Market is a next generation ad marketplace that offers an easily accessible and structured...
Read more »

OpenX Ad Delivery offers an opensource solution for advertisers and publishers. “With OpenX Market, your site is pooled with hundreds of thousands of other sites in one simple and structured marketplace, making it much easier for advertisers to buy from you. Furthermore, OpenX Market enables advertisers and third-party data partners to enrich marketplace inventory with...
Read more »

The next series of articles is about OpenX. OpenX is a open source advertising delivery system. “OpenX Ad Server is a powerful open source platform that manages advertising for more than 150,000 websites in over 100 countries. More than 300 billion ads run through OpenX Ad Servers each month. And since it’s...
Read more »

We recently were approached by a company that wanted to join our affiliate network. Often, a business will be under the assumption that an affiliate network is their best method for marketing. On the contrary, affiliate networks are usually the worst alternative. It might appear to be the best ROI only paying for...
Read more »

In-Game Advertising Measurement, Releases New Guidelines for Public Comment Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO, CA (June 15, 2009) – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a...
Read more »