MyAdvertisingMarket.com

December 29, 2009

TV Advertising In Trouble

Free-to-view television programing could vanish. For over 60 years, network broadcasters have supported programming through commercial advertisements; however, several factors could be combining that make free TV a thing of the past.

Cable, satellite and the Internet have fractured the networks’ audience. The downturn in the economy may be landing the final blow on advertising revenues for CBS, NBC, ABC and FOX. Rupert Murdoch told shareholders, “Good programing is expensive. It can no longer be supported solely by advertising revenues.”

Super Bowl ad sales have been much more difficult for this year’s game. For the first time in 23 years, Pepsi will not be advertising during the Super Bowl. Prices for Olympic advertising has been cut almost in half.

December 20, 2009

Google Fined Over Copyright Violations

Since 2004, Google has been scanning in millions of books and making them available to the public. Google says, “The Library Project’s aim is simple: make it easier for people to find relevant books – specifically, books they wouldn’t find any other way such as those that are out of print – while carefully respecting authors’ and publishers’ copyrights. Our ultimate goal is to work with publishers and libraries to create a comprehensive, searchable, virtual card catalog of all books in all languages that helps users discover new books and publishers discover new readers.”

A French court has fined Google 300,000 Euro and 10,000 Euro / day while Google is in violation. Google attorney, Alexandra Neri, said the company would appeal.

“It shows Google that they are not the kings of the world and they can’t do whatever they want,” said Serge Eyrolles, president of France’s Syndicat National de l’Edition.

Philippe Colombet, the head of Google’s book-scanning project in France, said the company disagrees. “French readers now face the threat of losing access to a significant body of knowledge and falling behind the rest of Internet users,” Colombet said. “We believe that displaying a limited number of short extracts from books complies with copyright legislation both in France and the U.S. — and improves access to books.”

U.S. and German courts are also trying to determine how the Internet is affecting intellectual property rights.

November 12, 2009

Google.com: New Caffeine Search

Filed under: marketing and advertising — Tags: , , , , , — admin @ 7:20 pm

Although you may not notice a radical difference, Google is changing the way it ranks search results. Google search results are based on a complex algorithm. Factors, such as, the domain name, the age of the domain name, type of webpage, links out and links in are calculated into a formula. The result gives the content its page rank.

Though Google is not making public the details of the algorithm, some changes are obvious. A much heavier weighting is being given to “real time” searches which connect sites like Blogs, Twitter and FaceBook directly to Google.

Matt Cutts of Google said: The Caffeine update isn’t about making some UI (user interface) changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.

When Caffeine was introduced, so was a sandbox, where people could play around with Caffeine based search results, and get a look at how rankings were altered (if at all), and try to get a feel for how it was going to go. Now that sandbox has closed up shop, it looks like the Caffeine update will be live in Google search before too long.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center.

August 25, 2009

Guidelines for Publishing Information Online

Filed under: marketing and advertising, privacy — Tags: , , , , — admin @ 9:32 pm

by The United States Computer Emergency Readiness Team

Remember that the internet is a public resource. Avoid putting anything online that you don’t want the public to see or that you may want to retract.

Why is it important to remember that the internet is public?
Because the internet is so accessible and contains a wealth of information, it has become a popular resource for communicating, for researching topics, and for finding information about people. It may seem less intimidating than actually interacting with other people because there is a sense of anonymity. However, you are not really anonymous when you are online, and it is just as easy for people to find information about you as it is for you to find information about them. Unfortunately, many people have become so familiar and comfortable with the internet that they may adopt practices that make them vulnerable. For example, although people are typically wary of sharing personal information with strangers they meet on the street, they may not hesitate to post that same information online. Once it is online, it can be accessed by a world of strangers, and you have no idea what they might do with that information.

What guidelines can you follow when publishing information on the internet?
View the internet as a novel, not a diary – Make sure you are comfortable with anyone seeing the information you put online. Expect that people you have never met will find your page; even if you are keeping an online journal or blog, write it with the expectation that it is available for public consumption. Some sites may use passwords or other security restrictions to protect the information, but these methods are not usually used for most web sites. If you want the information to be private or restricted to a small, select group of people, the internet is probably not the best forum.

Be careful what you advertise – In the past, it was difficult to find information about people other than their phone numbers or address. Now, an increasing amount of personal information is available online, especially because people are creating personal web pages with information about themselves. When deciding how much information to reveal, realize that you are broadcasting it to the world. Supplying your email address may increase the amount of spam you receive (see Reducing Spam for more information). Providing details about your hobbies, your job, your family and friends, and your past may give attackers enough information to perform a successful social engineering attack (see Avoiding Social Engineering and Phishing Attacks for more information).

Realize that you can’t take it back – Once you publish something online, it is available to other people and to search engines. You can change or remove information after something has been published, but it is possible that someone has already seen the original version. Even if you try to remove the page(s) from the internet, someone may have saved a copy of the page or used excerpts in another source. Some search engines “cache” copies of web pages so that they open faster; these cached copies may be available after a web page has been deleted or altered. Some web browsers may also maintain a cache of the web pages a user has visited, so the original version may be stored in a temporary file on the user’s computer. Think about these implications before publishing information—once something is out there, you can’t guarantee that you can completely remove it.
As a general practice, let your common sense guide your decisions about what to post online. Before you publish something on the internet, determine what value it provides and consider the implications of having the information available to the public. Identity theft is an increasing problem, and the more information an attacker can gather about you, the easier it is to pretend to be you. Behave online the way you would behave in your daily life, especially when it involves taking precautions to protect yourself.

July 30, 2009

Yahoo And Microsoft Ad Partnership

Filed under: marketing and advertising — Tags: , , , , — admin @ 5:58 pm

Recently, Microsoft unveiled their new search engine service, Bing. They claim “Live Search is evolving.”

Yesterday, Microsoft and Yahoo announced they entered into a search ad partnership. Google has a 65 percent share of the U.S. search market, compared with Yahoo’s 19.6 percent and Microsoft’s 8.4 percent. Hoping to take on the search giant, Google.com, the combined partnership is seen as a viable option for advertisers and publishers.

“Yahoo! and Microsoft, after months of negotiations, unveiled a 10-year Web search and advertising partnership on Wednesday that sets the stage for a joint offensive against Internet titan Google.

Under the no-cash deal, Yahoo! will use Microsoft’s new Bing search engine on its own sites while Yahoo! will provide the exclusive global sales force for the companies’ premium search advertisers.

The agreement between the Internet portal and software giant, which will be subject to review by US anti-trust regulators, is expected to close in early 2010,” the companies said.

Under the agreement, Microsoft will acquire an exclusive 10-year license to Yahoo!’s core search technologies and will be able to integrate them into its existing Web search platforms.

“This agreement comes with boatloads of value for Yahoo!, our users, and the industry,” said Carol Bartz, Yahoo CEO.

Advertise With Us

MyAdvertisingMarket.com (Contact Us) offers a wide variety of advertising opportunities including:
* in-house advertising on one of the world’s largest privately owned networks
* Google AdSense and AdWords
* OpenX and OpenX Market

OpenX Ad Delivery offers an opensource solution for advertisers and publishers.

OpenX Market is a next generation ad marketplace that offers an easily accessible and structured way for marketers to reach their audience. For advertisers, including ad networks and ad agencies, here are just some of the benefits you can expect from participating in OpenX Market:

* Tap into the diverse ad inventory available from the thousands of small- to medium-size websites using OpenX Ad Server.
* Control where your ads appear through rich targeting features including geotargeting, contextual targeting, retargeting — and coming soon, demographic, behavioral and keyword targeting.
* Bring your own data or take advantage of the partnerships that we’ve reached with data providers to enrich each ad impression, increasing your ability to pinpoint target your message.
* Bid per impression in accordance with your return-on-conversion requirements; our auction mechanism ensures that you’ll pay only the minimum needed to win the impression.
* Get your ads online quickly and efficiently — no linking arrangements, no exchange seats, no large minimum spends required.

Bringing more advertisers to your ad space.

Filed under: marketing and advertising — Tags: , , , — admin @ 5:28 pm

OpenX Ad Delivery offers an opensource solution for advertisers and publishers.

“With OpenX Market, your site is pooled with hundreds of thousands of other sites in one simple and structured marketplace, making it much easier for advertisers to buy from you. Furthermore, OpenX Market enables advertisers and third-party data partners to enrich marketplace inventory with all kinds of targeting data, making it even an even more desirable buy for advertisers. This enables you to truly maximize the value of your ad inventory.”

July 11, 2009

OpenX Advertising Delivery And Marketplace

The next series of articles is about OpenX.

OpenX is a open source advertising delivery system. “OpenX Ad Server is a powerful open source platform that manages advertising for more than 150,000 websites in over 100 countries. More than 300 billion ads run through OpenX Ad Servers each month. And since it’s available as a software download or as a hosted service, you can decide to run it yourself or let us take care of managing the infrastructure for you”, says OpexX.org.

OpenX also offers OpenX Market. The Market is similar to Google’s AdSense / AdWords. The main difference is that with AdSense Google serves the ad. With OpenX Market, your own ad server delivers the advertisements.

OpenX.org says,
“OpenX Market is an easy to use, structured marketplace where publishers can sell their ad inventory to a wide array of competing advertisers. Through OpenX Market:
* Publishers can maximize revenue for their ad space
* Advertisers can access targeted, premium ad inventory
* Technology providers can integrate with an independent monetization platform”

July 10, 2009

What You Need to Know About Affiliate Networks

We recently were approached by a company that wanted to join our affiliate network. Often, a business will be under the assumption that an affiliate network is their best method for marketing. On the contrary, affiliate networks are usually the worst alternative.

It might appear to be the best ROI only paying for qualified leads or sales; however, if your investment is zero, your return might be zero. A primary reason for this is that most publishers are not interested in affiliate partnerships. Substantial investment is required by the publisher to implement a new affiliate. Then, there is the on-going problem of tracking leads and sales. In the long run, how does the publisher know they will get paid? And, what about getting paid on repeat customers?

For these, and many other, reasons, publishers tend not to promote affiliates.

Following is an example of a proposal offered to a perspective affiliate:

From the information obtained during our meeting and the subsequent emails, it appears as though you are interested in joining our affiliate network. The affiliate network is available only to advertisers who meet specific program criteria. You may wish to broaden your efforts to not only include affiliate networks but to also include other advertising programs.

There are many options from you to choose from in order to start moving forward, including, but not limited to:
1) We would be happy to consult with you to prepare you for affiliate networks. Areas that need to be covered prior to implementing an affiliate partnership involve deposits and implementation fees, set up for tracking, test tracking program, creatives, publisher display and advertiser merchandising information, default publisher commission rates, preparing a detailed affiliate SEM policy, as well as, additional program terms and conditions, lock down accounting practices, etc.

2) If you wish to minimize consulting for our affiliate network, you can satisfy the first criteria item on our checklist — implement a Google Affiliate Network account. By obtaining approval for a Google Affiliate Network account and launching their affiliate program, you will have accomplished most of the items we require for affiliates.

Please let us know if either of these options work for you.

Thank you. We shall await your advice.

June 25, 2009

In-Game Advertising Measurement

Filed under: marketing and advertising — Tags: , , , , — admin @ 5:21 pm

In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Brings Clarity to Emerging Interactive Advertising Platform

SAN FRANCISCO, CA (June 15, 2009) – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising, the Interactive Advertising Bureau (IAB) today announced the release of In-Game Advertising Measurement Guidelines, the first of their kind. The public comment period for these guidelines was formally opened at the premier IAB Marketplace: Games event, taking place in San Francisco today and focused on educating marketers and agencies about the increasing brand opportunities in PC and console-game advertising.

In order to encourage market growth, the IAB Games Committee worked with key industry stakeholders to develop a single methodology for in-game advertising measurement. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:

* Establish a common methodology for counting impressions, thus making it easier to buy and sell in-game advertising
* Provide key measurement definitions to help marketers better understand and quantify the value of advertising exposure within the gaming environment

“Because the in-game environment is unique in advertising with regard to its level of consumer engagement and the way advertising is experienced within those environments, it requires specific methodology for counting impressions,” said Jeremy Fain, Vice President of Industry Services of the IAB. “When these guidelines are widely adopted by game publishers and ad servers, it will be easier for marketers and agencies to justify larger investments as consumers spend more time playing immersive games.”

“This is an important step in clarifying and simplifying the process of buying advertising within the in-game environment,” said David Sturman, IAB Games Committee Co-Chair and Principal Architect for Microsoft’s in-game ad company Massive. “Clear standards and methodologies help to demystify a new and exciting form of advertising which will only bring more marketers into games.”

“The IAB’s work in providing measurement guidelines across the interactive advertising ecosystem has supplied critical tools to the industry, and these guidelines are another component of this important work,” said George Ivie, CEO and Executive Director of the Media Rating Council (MRC). “In-game advertising is an emerging medium with lots of opportunity for growth. These guidelines help build the foundation for a strong future.”

Members of the industry—advertising agencies, advertisers, online publishers and technology vendors—are encouraged to read the proposed guidelines and submit comments on the IAB site at: www.iab.net/in-game

After the comment period closes on July 17, 2009, the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB Games Committee:
The mission of this committee is to articulate the value of gaming as an advertising platform.

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