marketing and advertising

How Lawful Are Your Advertising Claims?

January 9, 2013
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Source: Small Business Administration Does your product do what your advertising claims it does? Perhaps you’ve invented or imported a product “that will remove even the toughest carpet stain in 10 minutes – guaranteed!” Can you stand behind that claim in a court of law? Even if you don’t realize that your claims are...
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Government Advertising Rules

January 7, 2013
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This overview of Gov Internet domain registration requirements is meant to further explain and clarify some sections of the Federal Policy about registering second-level Gov Internet domains. The Federal Policy on Gov Internet domains focuses on purpose and jurisdiction. A complete overview with formal policy is available on the registration policy website under the...
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Benefits Of A Website

December 13, 2012
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There are many benefits and few costs for a business on the world wide web: Why have a website? Profit Communication Publicity / Marketing Efficiency   Audience & Traffic Web Traffic & Audience Share Basics How do you get seen by your target audience? How do you interact with your customers?   Security &...
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What’s New With Google Payments

November 16, 2012
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What’s New With Google Payments

  Tip of the Month Optimize your mobile performance with AdSense It’s now easier than ever to monetize your mobile site as we offer high-end mobile ad code directly in your account. As a best practice, we recommend using the 320×50 mobile header or the 300×250 medium rectangle. Have a look at the graphic...
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What’s New With Mobile Publishing?

November 16, 2012
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Mobile will continue to be one of the big trends in 2013, with more and more users accessing websites from their mobile devices. With this in mind, optimizing your site and ads for mobile will become increasingly important. Not only should your site be optimized for mobile, but your ads should too. In our...
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Amazon Cuts Advertising Payout

October 23, 2012
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Amazon Cuts Advertising Payout

Starting November 1, 2012, Amazon.com will cut the rates it pays to advertisers. For instance, MP3 products will go from sharing 10% of the ad revenue to 5%. Following is an updated rate schedule: November 1, 2012 version
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Advertising Tips

September 25, 2012
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How to increase revenues from Google.com Tip fAdverAthe Month Optimize your website’s performance for a better user experience  At Google we’ve found that faster sites increase user experience. In fact, around 49%* of users leave a site or go to a competitor if they experience performance issues. Speed is not only important for retaining...
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Facebook Measurement

August 27, 2012
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Measurement standards for a connected world As new media platforms emerge, the measurement standards that marketers rely on must also evolve.  TV advertising relies on GRPs to assess reach and frequency, and early online advertising was confined to analyzing clickthrough rates. However, Nielsen released a paper in October 2011 demonstrating that CTR is problematic...
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Maximizing Advertising Revenue

July 24, 2012
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In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You will...
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European Commission Charges Against Google.com

June 19, 2012
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The European Commission is investigating charges that Google.com has acted in unethical practices with its search results.  More than one company has made allegations that Google has demoted or removed their websites from search results.  The Google algorithm appears to purposely manipulate searches to promote itself and its advertisers. Business Daily Listen Allegations that...
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