privacy

Contact Us For Advertising   A well-known cartoon shows two dogs in front of a computer. The caption reads, “On the Internet, nobody knows you’re a dog.” While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as...
Read more »

Germany has fined Google €145,000 over privacy violations for the “systematic, illegal collection of personal data” while it was creating the Street View maps. “As long as violations of data protection law are penalized with such insignificant sums, the ability of existing laws to protect personal privacy in the digital world, with its high...
Read more »

Every business and non-profit organization should have a WRITTEN security plan in place before individuals connect to the Internet. Every business and non-profit organization should have security training and procedures in place BEFORE connecting their private networks to the Internet. 10 Security Points to Consider BEFORE Connecting to the Internet
Read more »

There are many benefits and few costs for a business on the world wide web: Why have a website? Profit Communication Publicity / Marketing Efficiency   Audience & Traffic Web Traffic & Audience Share Basics How do you get seen by your target audience? How do you interact with your customers?   Security &...
Read more »

The Children’s Online Privacy Protection Act (COPPA) requires businesses to follow specific rules and regulations when collecting online data from children. The rule applies to any commercial website or online service directed at or collecting information from children under the age of 13. The Federal Trade Commission (FTC) offers several publications providing guidance to...
Read more »

Measurement standards for a connected world As new media platforms emerge, the measurement standards that marketers rely on must also evolve.  TV advertising relies on GRPs to assess reach and frequency, and early online advertising was confined to analyzing clickthrough rates. However, Nielsen released a paper in October 2011 demonstrating that CTR is problematic...
Read more »

Google may have been suspect from the start. But, now there is no doubt. What are they thinking? They are not even as smart as altavista.com. Rather, they are acting like Excite.com The point being, the new Google.com algorithm not only violates basic human rights, it also gives bad search results. Access that is...
Read more »

Is your business using Google?  We strongly suggest that no business use Google except for their advertising placement.  Using Google for your website or document applications is dangerous to you and your customers. GOOGLE PRIVACY POLICY We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a...
Read more »

Follow the story on twitter with #SOPA #PIPA There are many laws that dictate what you can say and do on the Internet. All businesses and government entities must obey the laws. U.S. legislators are currently trying to pass new laws that would effect your ability to freely publish on the Internet. Wikipedia.org has...
Read more »

There are several popular web browsers. The safest is probably Lynx. Microsoft and Google have browsers, but you have to wonder about your privacy and security. Mozilla may offer a good alternative. About Mozilla As a non-profit, we’re free to innovate on your behalf without any pressure to compromise. That means a better experience...
Read more »