privacy

Children’s Online Privacy Protection Act

February 14, 2014
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Children’s Privacy The Children’s Online Privacy Protection Act (COPPA) gives parents control over what information websites can collect from their kids. The COPPA Rule — with new provisions in effect on July 1, 2013 — puts additional protections in place and streamlines other procedures that companies covered by the rule need to follow. If...
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United States Web Ranking

November 22, 2013
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The Web Index for 2013 ranked the U.S. in forth place. The founder of the world wide web, Sir Tim Berners Lee said , “a growing tide of surveillance and censorship now threatens the future of democracy. Bold steps are needed now to protect our fundamental rights to privacy and freedom of opinion and...
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Tracking Customers with Java Script: Security Risks

November 12, 2013
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A customer asked: Is there a way to check how many visitors click on the banner ad? Help Desk: The easiest way to try to track click-throughs on the banner would be at the other end. Most analysis packages tell you “referrer” URLS.  However, many browsers turn off the ability to track referrer URLS,...
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The Safe Web Act

May 24, 2013
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The Safe Web Act was passed in 2006. In 2012, the law was reauthorized. Current law authorizes the Federal Trade Commission to combat cross border fraud. Specifically, the Undertaking Spam, Spyware, and Fraud Enforcement with Enforcers beyond Borders Act, amends the FTC Act definition of ‘‘unfair or deceptive acts or practices’’ to include acts...
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Online Advertising

May 15, 2013
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Contact Us For Advertising   A well-known cartoon shows two dogs in front of a computer. The caption reads, “On the Internet, nobody knows you’re a dog.” While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as...
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Google Fined Over Privacy VIolation

April 22, 2013
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Germany has fined Google €145,000 over privacy violations for the “systematic, illegal collection of personal data” while it was creating the Street View maps. “As long as violations of data protection law are penalized with such insignificant sums, the ability of existing laws to protect personal privacy in the digital world, with its high...
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10 Simple Rules for Connecting to the Internet

January 31, 2013
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Every business and non-profit organization should have a WRITTEN security plan in place before individuals connect to the Internet. Every business and non-profit organization should have security training and procedures in place BEFORE connecting their private networks to the Internet. 10 Security Points to Consider BEFORE Connecting to the Internet
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Benefits Of A Website

December 13, 2012
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There are many benefits and few costs for a business on the world wide web: Why have a website? Profit Communication Publicity / Marketing Efficiency   Audience & Traffic Web Traffic & Audience Share Basics How do you get seen by your target audience? How do you interact with your customers?   Security &...
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Children’s Online Privacy Laws

September 14, 2012
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Children’s Online Privacy Laws

The Children’s Online Privacy Protection Act (COPPA) requires businesses to follow specific rules and regulations when collecting online data from children. The rule applies to any commercial website or online service directed at or collecting information from children under the age of 13. The Federal Trade Commission (FTC) offers several publications providing guidance to...
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Facebook Measurement

August 27, 2012
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Measurement standards for a connected world As new media platforms emerge, the measurement standards that marketers rely on must also evolve.  TV advertising relies on GRPs to assess reach and frequency, and early online advertising was confined to analyzing clickthrough rates. However, Nielsen released a paper in October 2011 demonstrating that CTR is problematic...
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