Privacy is a central element of the FTC’s consumer protection mission. In recent years, advances in computer technology have made it possible for detailed information about people to be compiled and shared more easily and cheaply than ever. That has produced many benefits for society as a whole and individual consumers. For example, it...
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WHAT: The Federal Trade Commission will host the latest in a series of three roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. WHEN: Wednesday, March 17, 2010 at 8:30 a.m. WHERE: FTC Conference Center 601 New Jersey...
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1. Identify your advertising goals. Your optimization strategy depends on the objectives that you define for your campaigns. With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas...
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Be careful what you advertise – In the past, it was difficult to find information about people other than their phone numbers or address. Now, an increasing amount of personal information is available online, especially because people are creating personal web pages with information about themselves. When deciding how much information to reveal, realize...
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Remarks of Lawrence E. Strickling, Assistant Secretary of Commerce for Communications and Information -As Prepared for Delivery- The Media Institute February 24, 2010 It is a pleasure to be here with you at the Media Institute. As most of you know, at NTIA we have been almost totally consumed with reviewing and awarding broadband...
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An Italian court convicted three Google executives of privacy violations. The ruling said Google (owners of YouTube) did not act quickly enough in removing a Google video of teenage bullies attacking an autistic boy. Convicted: Peter Fleischer, Google’s global privacy counsel David Drummond, Google’s senior vice president and chief legal officer George Reyes, Google’s...
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