For the last few years, our organization has been exploring how an information technologies company fits together with an energy company. With the demise of traditional publishing (i.e. newspapers and broadcast television), has come the rise of new media marketing. Though the cost to produce each ad has plummeted, the cost to store and...
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The Washington Times, a 27 year old newspaper, is gutting its staff of 40% of their employees. The entire staff of photographers were terminated. Also, the sports section will be eliminated. “Our market-based, forward-looking plan is both a response to the recessionary economy, continued downward financial pressures on the news industry and our...
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Free-to-view television programing could vanish. For over 60 years, network broadcasters have supported programming through commercial advertisements; however, several factors could be combining that make free TV a thing of the past. Cable, satellite and the Internet have fractured the networks’ audience. The downturn in the economy may be landing the final blow...
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The Federal Trade Commission (FTC) has made a second request to Google for information about its proposed $750 million purchase of mobile phone marketer AdMob. It is another example of the government’s increased interest in Google’s advertising empire. “We know that closer scrutiny has been one consequence of Google’s success,” Paul Feng, Google product manager.
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Since 2004, Google has been scanning in millions of books and making them available to the public. Google says, “The Library Project’s aim is simple: make it easier for people to find relevant books – specifically, books they wouldn’t find any other way such as those that are out of print – while...
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Although you may not notice a radical difference, Google is changing the way it ranks search results. Google search results are based on a complex algorithm. Factors, such as, the domain name, the age of the domain name, type of webpage, links out and links in are calculated into a formula. ...
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