Google Advertising Newsletter

March 12, 2011
By

Welcome to the February edition of our newsletter! In this issue, we’ll cover: * Optimization tip of the month: New Optimization Center * User-Generated Content * Changes in backup ad options * ‘New Interface Wednesdays’ blog series Optimization: Tip of the month New Optimization Center We would like to let you know about our...
Read more »

The Power Of Advertising

February 16, 2011
By

A member of our network asked about the MetroWorld traffic analysis: So… if I forwarded potential advertisers the metroworld link, what would it tell them? For example, do I tell them I am part of the network? What is the name of the network where the traffic resides? Would that mean something to a...
Read more »

Protect Consumer Privacy

July 26, 2010
By

Protecting consumer privacy is an on-going challenge for websites and Internet service providers. ARTICLE The Federal Trade Commission testified about FTC efforts to protect consumer privacy and commented on legislative proposals to improve privacy protections before the U.S. House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce. The...
Read more »

Google Earnings

April 20, 2010
By

MOUNTAIN VIEW, Calif. – April 15, 2010 – Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended March 31, 2010. “Google performed very well in the first quarter, with 23% year over year revenue growth driven by strength across all major verticals and geographies,” said Patrick Pichette, CFO of Google. “Going...
Read more »

A Consumer’s Guide to E-Payments

April 7, 2010
By

The Internet has taken its place beside the telephone and television as an important part of people’s lives. Consumers use the Internet to shop, bank and invest online. Most consumers use credit or debit cards to pay for online purchases, but other payment methods, like “e-wallets,” are becoming more common. The Federal Trade Commission...
Read more »

Search Engine Optimization (SEO)

April 2, 2010
By

Google recommends the following: SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well...
Read more »