Posts Tagged ‘ ads ’

Online Advertising For 2014

December 20, 2013
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Online Advertising For 2014

Updates Know your ads with the Google Publisher Toolbar The Google Publisher Toolbar is a chrome extension that gives you a better understanding of the ads on your site. It provides access to your account summary plus the ability to review, control or block any ad on your site. If you’re not already using...
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Online Advertising and Internet Marketing

October 17, 2013
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What is the difference between advertising and marketing? Advertising is one component of marketing. The basic components of marketing include: * Consumer behavior * Distribution * Marketing management * Marketing research * Marketing strategy * Pricing * Product management * Advertising and Promotion Online advertising refers to promotion conducted over the Internet. Some of...
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Marketing Painting and Renovation Services in the Greater Philadelphia Area

September 2, 2013
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Thomas wrote: I would like to better market my painting and renovation services in the Greater Philadelphia area. Dear Thomas, We would be happy to help. A basic plan includes a custom designed webpage that is marketed across our network of existing Philadelphia area traffic. setup $250.00 | $65/month More elaborate plans are also...
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The Impact of Internet Advertising

August 22, 2013
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The demise of traditional media advertising is no longer a hypothesis. In a 2009 study at Berkeley, they hypothesized: We provide a model of the market for advertising on news media outlets when consumers have opportunities to switch between outlets. We hypothesize that the move to online news content has facilitated greater consumer switching,...
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Free Marketing Ideas and Advertising Tips

August 8, 2013
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Why have a website? Profit Communication Publicity / Marketing Efficiency   Audience & Traffic Web Traffic & Audience Share Basics How do you get seen by your target audience? How do you interact with your customers?   Security & Privacy Push Vs. Pull What can be secured? How long can it be secured? Liability...
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Best Bang For The Buck

August 2, 2013
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Q: What advertising expenditure offers the best “return on investment” (ROI)? A: In almost all cases, Internet advertising provides the best ROI. Since 1994, Glistening Web Communication Corporation has been providing Internet marketing services for small, medium and large businesses. 99% of the time advertisers have a positive ROI. Start making more money today!
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The Safe Web Act

May 24, 2013
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The Safe Web Act was passed in 2006. In 2012, the law was reauthorized. Current law authorizes the Federal Trade Commission to combat cross border fraud. Specifically, the Undertaking Spam, Spyware, and Fraud Enforcement with Enforcers beyond Borders Act, amends the FTC Act definition of ‘‘unfair or deceptive acts or practices’’ to include acts...
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Marketing Trends

May 7, 2013
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The government has published predictions for marketing trends. There are many: Internet advertising will continue to increase, campaigns will become more integrated, data will drive more marketing strategies, to name a few. All well and good, but many of these trends seem more applicable to big brands, which have big budgets and larger marketing...
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Advertising Tips

September 25, 2012
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How to increase revenues from Google.com Tip fAdverAthe Month Optimize your website’s performance for a better user experience  At Google we’ve found that faster sites increase user experience. In fact, around 49%* of users leave a site or go to a competitor if they experience performance issues. Speed is not only important for retaining...
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Facebook Advertising Guidelines

September 10, 2012
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Advertising on Facebook is not recommend. “The return is not there. Unless you’re selling apps or lead generation, I think Facebook ads are underwhelming. I see bad things ahead for the Facebook IPO and perhaps, rising dissatisfaction among clients.” — media buyer for American Apparel Following are the official Facebook ad guidelines: Facebook Advertising...
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