Posts Tagged ‘ advertisements ’

Free-to-view television programing could vanish. For over 60 years, network broadcasters have supported programming through commercial advertisements; however, several factors could be combining that make free TV a thing of the past. Cable, satellite and the Internet have fractured the networks’ audience. The downturn in the economy may be landing the final blow...
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The next series of articles is about OpenX. OpenX is a open source advertising delivery system. “OpenX Ad Server is a powerful open source platform that manages advertising for more than 150,000 websites in over 100 countries. More than 300 billion ads run through OpenX Ad Servers each month. And since it’s...
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Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of...
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Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the...
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There are a number of free services that will take a long web adress and shorten it. A few examples of these companies are notlong.com, bit.ly, and LinkBee. What these services do is take a long URL and give you an alternitve URL that is much shorter. The URL for this article is http://myadvertisingmarket.com/wordpress/2009/06/02/beware-of-url-shorteners/....
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The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a disclosure...
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