Posts Tagged ‘ advertisements ’

Dear Google Analytics user, We are excited to share that the  new version of Google Analytics will soon be activated in your account. In addition to a redesigned interface that makes it even easier to explore your data, you will also notice some significant new features. Here are a few of our favorites. Google...
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As the holiday season approaches, advertisers are preparing new campaigns and internet traffic is likely to increase. To help you take advantage of this, in this issue, we’ve put together the top tips for making your site more visible. You’ll also find updates on: * Improving page load speed in DFP Small Business *...
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- Attracting premium advertisers to your site - Google Apps for Business - Running your AdSense account with AdSense Academy Tip of the Month Attract premium advertisers to your site Most of our premium advertisers have started to plan for the holiday season and you should too! By opting in to placement targeting, advertisers...
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Hello, In this issue, we’re bringing you new tools to keep track of your site’s and ads performance and a helpful policy update. - Google +1 for websites reporting - Policy update on iframes - New platforms performance report - Multi-dimension reporting Tip of the Month Report +1 +1 Reporting is now available In...
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Google Analytics Benchmarking Newsletter 2011, Volume 1, July 2011 Google 1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful...
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If it is not commercial… it’s not a commercial. A public service announcement is any announcement for which no consideration of any sort (including, but not limited to, cash, goods or services, in-kind contributions, endorsements, favorable treatment) is made to the the liscensee or any organization or entity associated with the licensee and which...
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Free-to-view television programing could vanish. For over 60 years, network broadcasters have supported programming through commercial advertisements; however, several factors could be combining that make free TV a thing of the past. Cable, satellite and the Internet have fractured the networks’ audience. The downturn in the economy may be landing the final blow on...
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The next series of articles is about OpenX. OpenX is a open source advertising delivery system. “OpenX Ad Server is a powerful open source platform that manages advertising for more than 150,000 websites in over 100 countries. More than 300 billion ads run through OpenX Ad Servers each month. And since it’s available as...
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Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition...
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Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate...
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