“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
Read more »
Posts Tagged ‘ consumers ’
ads
AdSense
advertisements
advertising
analysis
business
consumer protection
consumers
employment
Facebook
fraud
free
FTC
Google
Google.com
increase
Internet
Internet advertising
Internet marketing
laws
legal
marketing
marketing and advertising
news
newsletter
online
pay per click
privacy
protection
results
ROI
rules
sales
search engine optimization
search engines
security
SEO
traffic
web
web based advertising
web based advertisings
web based marketing
websites
world wide web
www
False Advertising
Protect Consumer Privacy
Protecting consumer privacy is an on-going challenge for websites and Internet service providers. ARTICLE The Federal Trade Commission testified about FTC efforts to protect consumer privacy and commented on legislative proposals to improve privacy protections before the U.S. House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce. The...
Read more »
Roundtable On Consumer Privacy
WHAT: The Federal Trade Commission will host the latest in a series of three roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. WHEN: Wednesday, March 17, 2010 at 8:30 a.m. WHERE: FTC Conference Center 601 New Jersey...
Read more »