Posts Tagged ‘ Facebook ’

Advertising on Facebook is not recommended. Since Facebook was created as a non-commercial social network, advertising on Facebook may actually cause an adverse reaction. Self-promotion is inevitable on Facebook. The trick is to not come across as self-promoting. Get expert help. Select an Internet marketing expert to help you integrate your Internet presence by...
Read more »

Are you getting the desired results from your Internet presence? Creating a website is not enough. First, you need to have a well crafted website design that takes as much care with the HTML code as the aesthetics. Next, you need to engineer the proper web structure of pages and links. Though SEO (search...
Read more »

Advertising on Facebook is not recommend. “The return is not there. Unless you’re selling apps or lead generation, I think Facebook ads are underwhelming. I see bad things ahead for the Facebook IPO and perhaps, rising dissatisfaction among clients.” — media buyer for American Apparel Following are the official Facebook ad guidelines: Facebook Advertising...
Read more »

Measurement standards for a connected world As new media platforms emerge, the measurement standards that marketers rely on must also evolve.  TV advertising relies on GRPs to assess reach and frequency, and early online advertising was confined to analyzing clickthrough rates. However, Nielsen released a paper in October 2011 demonstrating that CTR is problematic...
Read more »

I found it funny… when doing a search at Google.com for *barging through the aisles* this is what I got. Disclaimer: we do not advise barging through the aisles to do this Google upgrade into the invasion of your (and your friends and family’s) privacy and security.  PLEASE, JUST SAY NO TO GOOGLE CONTROLLING...
Read more »

What are Facebook Ads? Facebook strives to show relevant and interesting advertisements to you and your friends. Here are the facts about Facebook Ads: Ads can appear in the right-hand column of pages throughout Facebook. Ads are eligible to appear on many types of pages, including apps, photos, groups, pages, profiles (timelines), and the...
Read more »

At Google, one of our beliefs is to “focus on the user and all else will follow.” Likewise, in order for you to generate traffic and grow your site, it’s important to understand your users, their goals, and how they interact with your content. Our last “Tip of the Month” of 2011 focuses on...
Read more »

Optimization Tip of the Month +1 Help your users promote your content As you may know, people can already +1 your site on Google search to highlight your content to their Google contacts. We know users aren’t always familiar with sites they first see in search results, and may want to recommend them after...
Read more »

Facebook is finding out the cost of freedom — $9.5 million. A couple years ago Facebook started a marketing division called Beacon. Beacon worked as a go-between for Facebook and third-party businesses, such as, Blockbuster, Fandango and Overstock.com. The idea was to show a Facebook member’s friends recent purchases in the belief that it...
Read more »