Defendants will Pay $1 Million to Settle Charges The Federal Trade Commission has charged the Coleadium, Inc. affiliate network which uses the name “Ads4Dough,” and its owner, with recruiting affiliate marketers that made deceptive claims on fake news sites to promote acai berry supplements, and so-called “colon cleansers,” as weight-loss products. According to the...
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“Affiliate Network” of Internet Advertisers — Deceiving Consumers
False Advertising
“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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Frequently Asked Advertising Questions
FAQ’s: A Guide for Small Business Excerpts from the Federal Trade Commission Internet Advertising Is advertising on the Internet subject to the same laws as other advertising? Yes. Ad claims on the Internet must be truthful and substantiated. Visit Advertising and Marketing on the Internet: The Rules of the Road for more information. Dot...
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