“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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False Advertising
Frequently Asked Advertising Questions
FAQ’s: A Guide for Small Business Excerpts from the Federal Trade Commission Internet Advertising Is advertising on the Internet subject to the same laws as other advertising? Yes. Ad claims on the Internet must be truthful and substantiated. Visit Advertising and Marketing on the Internet: The Rules of the Road for more information. Dot...
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