Posts Tagged ‘ FTC ’

“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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If it is not commercial… it’s not a commercial. A public service announcement is any announcement for which no consideration of any sort (including, but not limited to, cash, goods or services, in-kind contributions, endorsements, favorable treatment) is made to the the liscensee or any organization or entity associated with the licensee and which...
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WHAT: The Federal Trade Commission will host the latest in a series of three roundtable discussions to explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data. WHEN: Wednesday, March 17, 2010 at 8:30 a.m. WHERE: FTC Conference Center 601 New Jersey...
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The Federal Trade Commission (FTC) has made a second request to Google for information about its proposed $750 million purchase of mobile phone marketer AdMob. It is another example of the government’s increased interest in Google’s advertising empire. “We know that closer scrutiny has been one consequence of Google’s success,” Paul Feng, Google product...
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