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		<title>In-Game Advertising Measurement</title>
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		<pubDate>Thu, 25 Jun 2009 14:21:35 +0000</pubDate>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
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		<description><![CDATA[In-Game Advertising Measurement, Releases New Guidelines for Public Comment Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO, CA (June 15, 2009) – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish [...]]]></description>
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