Posts Tagged ‘ Internet advertising ’

Online Advertising and Internet Marketing

October 17, 2013
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What is the difference between advertising and marketing? Advertising is one component of marketing. The basic components of marketing include: * Consumer behavior * Distribution * Marketing management * Marketing research * Marketing strategy * Pricing * Product management * Advertising and Promotion Online advertising refers to promotion conducted over the Internet. Some of...
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Free Marketing Ideas and Advertising Tips

August 8, 2013
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Why have a website? Profit Communication Publicity / Marketing Efficiency   Audience & Traffic Web Traffic & Audience Share Basics How do you get seen by your target audience? How do you interact with your customers?   Security & Privacy Push Vs. Pull What can be secured? How long can it be secured? Liability...
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Internet Marketing

June 20, 2013
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Contact us about online advertising. The Idaho Department of Commerce gives this advice on Internet advertising: The beauty of internet marketing is low cost delivery, 24/7 access, global, two-way audio, visual and e-mail communication and it has a growing number of users. The Internet is the great equalizer and a perfect vehicle to send...
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The Safe Web Act

May 24, 2013
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The Safe Web Act was passed in 2006. In 2012, the law was reauthorized. Current law authorizes the Federal Trade Commission to combat cross border fraud. Specifically, the Undertaking Spam, Spyware, and Fraud Enforcement with Enforcers beyond Borders Act, amends the FTC Act definition of ‘‘unfair or deceptive acts or practices’’ to include acts...
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Marketing Trends

May 7, 2013
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The government has published predictions for marketing trends. There are many: Internet advertising will continue to increase, campaigns will become more integrated, data will drive more marketing strategies, to name a few. All well and good, but many of these trends seem more applicable to big brands, which have big budgets and larger marketing...
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“Affiliate Network” of Internet Advertisers — Deceiving Consumers

April 11, 2013
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Defendants will Pay $1 Million to Settle Charges The Federal Trade Commission has charged the Coleadium, Inc. affiliate network which uses the name “Ads4Dough,” and its owner, with recruiting affiliate marketers that made deceptive claims on fake news sites to promote acai berry supplements, and so-called “colon cleansers,” as weight-loss products. According to the...
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Internet Advertising Laws

February 4, 2010
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U.S. Government — Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns. But there’s more to a winning marketing plan or advertising campaign than a profitable product...
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Washington Times A Sign Of The Times

December 31, 2009
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The Washington Times, a 27 year old newspaper, is gutting its staff of 40% of their employees. The entire staff of photographers were terminated. Also, the sports section will be eliminated. “Our market-based, forward-looking plan is both a response to the recessionary economy, continued downward financial pressures on the news industry and our transition...
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Hitting Our Target Market

April 21, 2009
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How can a company best advertise to their target market? There are quite a few different ways. For instance, being associated with relevant content can help bring in the appropriate eyeballs. A rester aunt that sells organically produced food might benefit from being associated with a “green” or environmentally friendly website. More often than...
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Frequently Asked Advertising Questions

April 3, 2009
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FAQ’s: A Guide for Small Business Excerpts from the Federal Trade Commission Internet Advertising Is advertising on the Internet subject to the same laws as other advertising? Yes. Ad claims on the Internet must be truthful and substantiated. Visit Advertising and Marketing on the Internet: The Rules of the Road for more information. Dot...
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