Posts Tagged ‘ Internet marketing ’

Google on the Future of Advertising

January 23, 2014
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In an interview with Forbes, Google’s senior vice president of advertising and commerce, Susan Wojcicki, made these comments about TV vs. Internet: “Most advertising is a portfolio of different types of advertising. TV definitely is effective for lots of advertisers. If we want to talk about the long-term future, the question is: Where is...
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Online Advertising and Internet Marketing

October 17, 2013
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What is the difference between advertising and marketing? Advertising is one component of marketing. The basic components of marketing include: * Consumer behavior * Distribution * Marketing management * Marketing research * Marketing strategy * Pricing * Product management * Advertising and Promotion Online advertising refers to promotion conducted over the Internet. Some of...
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Internet Marketing

June 20, 2013
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Contact us about online advertising. The Idaho Department of Commerce gives this advice on Internet advertising: The beauty of internet marketing is low cost delivery, 24/7 access, global, two-way audio, visual and e-mail communication and it has a growing number of users. The Internet is the great equalizer and a perfect vehicle to send...
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The News About Newspapers

May 1, 2009
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The past year has witnessed a sharp increase in the number of newspaper publishing businesses filing for bankruptcy. At the same time, there has been a drastic decrease in newspaper circulation. A recent study by the University of Southern California’s Annenberg Business School finds the readers are canceling their subscriptions and going on-line to...
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Tips for Advertising on the Internet

April 20, 2009
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The U.S. Small Business Administration offers tips for web based marketing: The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video, and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply...
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Merging and Exchanging Consumer Data

April 7, 2009
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The Information Marketplace: Merging and Exchanging Consumer Data AGENCY: Federal Trade Commission In reports to Congress, the Commission examined the practices of third-party Internet advertising networks engaged in “online profiling” activities. These entities collect information about consumers as they surf across web sites to create detailed profiles which include information about consumers’ surfing habits,...
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Search Engine Optimization

April 5, 2009
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Search Engines by MyAdvertisingMarket.com INTRODUCTION To optimize a website for ranking highest in search engine results, you should publish quality content. It should be published as early as possible and stay consistent over time. The content should be easy to read with little clutter. Particular attention should be paid to the website design and...
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The Form Of Consumer Relations

March 27, 2009
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If I had to pick out just one unique feature of advertising on the Internet, it would be the ability for interaction between the business and the consumer. The world wide web is different than a billboard or broadcasting in that it allows communication to flow in both directions. Broadcasting pushes a message onto...
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Advertising and Marketing on the Internet: Rules of the Road

March 25, 2009
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The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers...
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Website Accessibility Facts & Laws

February 20, 2009
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W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” Web Accessibility Initiative (WAI) Website accessibility is an on-going...
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