What are the basics for a business website?
The following 4 posts cover “what I need to know.”
Here we will go over some concepts of successful Internet marketing campaigns. These will include Web site optimization, what to embrace and what to avoid, accessibility concerns, growth plans, audience and traffic, and security ...
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Posts Tagged ‘ marketing and advertising ’
Internet Advertising And Marketing: 101
Are There Website Rules or Standards?
Site Programming
Avoid Bells and Whistles – Ask what program(s) the website will be written with
HTML authoring programs to avoid
Dreamweaver
Microsoft FrontPage
Adobe GoLive
Automated website builders from hosting companies
Website programming languages and tools to avoid – “Push” Technologies – Programming that the viewer may not desire and that could be infected, with potentially harmful...
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What Do I Need to Know About Website Content?
Site Content
Content Development Plan – Must grab viewer’s interest
Sales
Service
Marketing
Promotions
Photos/Images
Geographic segments demographic segments, etc..
Create Good Copy
Important to have solid foundation
On-going refinement
Attention to keywords
Learn from your viewers – Give the people what they want
Assess Navigability
Any page can be the first page that a viewer sees
Easy to find one’s way around
Easy to find contact information or a...
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What Are the Basics for Advertising on the Web?
Marketing/Advertising/Accessibility/Audience/Traffic
Search Engines
Most Popular
Google
MSN
Yahoo
AOL
Complex Algorithms – Criteria used by the Search Engines to rank pages.
Copy
Accessibility
Keywords
Links to your site
Submission Process
Your entire website should be cataloged and available
Integrated Marketing
Part of something bigger
Industry leading sites
Established networks of websites
Connect to the website in other advertising, don’t just show the URL
Ad campaigns
Statistics and analysis
Learn what ads work and what...
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