Posts Tagged ‘ marketing and advertising ’

Internet Advertising And Marketing: 101

February 15, 2009
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What are the basics for a business website? The following 4 posts cover “what I need to know.” Here we will go over some concepts of successful Internet marketing campaigns. These will include Web site optimization, what to embrace and what to avoid, accessibility concerns, growth plans, audience and traffic, and security and privacy....
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Are There Website Rules or Standards?

February 15, 2009
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Site Programming Avoid Bells and Whistles – Ask what program(s) the website will be written with HTML authoring programs to avoid Dreamweaver Microsoft FrontPage Adobe GoLive Automated website builders from hosting companies Website programming languages and tools to avoid – “Push” Technologies – Programming that the viewer may not desire and that could be...
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What Do I Need to Know About Website Content?

February 15, 2009
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Site Content Content Development Plan – Must grab viewer’s interest Sales Service Marketing Promotions Photos/Images Geographic segments demographic segments, etc.. Create Good Copy Important to have solid foundation On-going refinement Attention to keywords Learn from your viewers – Give the people what they want Assess Navigability Any page can be the first page that...
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What Are the Basics for Advertising on the Web?

February 15, 2009
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Marketing/Advertising/Accessibility/Audience/Traffic Search Engines Most Popular Google MSN Yahoo AOL Complex Algorithms – Criteria used by the Search Engines to rank pages. Copy Accessibility Keywords Links to your site Submission Process Your entire website should be cataloged and available Integrated Marketing Part of something bigger Industry leading sites Established networks of websites Connect to the...
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