MyAdvertisingMarket.com

February 4, 2010

Internet Advertising Laws

Filed under: Uncategorized — Tags: , , , , , — admin @ 7:12 pm

U.S. Government — Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns.

But there’s more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties.

An old cartoon in the New Yorker showed two dogs in front of a computer, and had the caption “On the Internet, Nobody Knows You’re a Dog.” The inherent anonymity of the Internet has fostered a number of shady advertising and marketing practices, such as unsolicited e-mail spam. Over the past decade, federal and state governments have passed additional advertising laws that protect consumer privacy and ensure fair and truthful advertising practices online. If you plan to advertise online — whether you’re buying ads on search engines or direct marketing through e-mail — you’ll need to understand some basic rules.

January 9, 2010

Google, Advertising, New Media And Energy

Filed under: Business Trends — Tags: , , , , , , , , , , — admin @ 6:27 pm

For the last few years, our organization has been exploring how an information technologies company fits together with an energy company.

With the demise of traditional publishing (i.e. newspapers and broadcast television), has come the rise of new media marketing. Though the cost to produce each ad has plummeted, the cost to store and distribute each ad has soared. For instance, the cost to produce a newspaper ad might be over ten thousand dollars; however, the cost to produce a similar Internet ad might be under a thousand dollars. On the other hand, the cost to store and distribute a newspaper ad is insignificant while the cost to store and distribute the Internet ad is substantial.

One of the largest costs associated with Internet advertising is energy. Data centers, servers, off-site backups and other related new media services are extremely energy intensive. By 2006, it was estimated that “Google is the largest consumer of electricity in the world.” Though Google does not disclose what they believe their environmental impact to be, there is no doubt that alternatives to traditional energy sources would be very desirable.

Niki Fenwick of Google said, “Right now, we can’t buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits.”

“We don’t have any concrete plans. We want the ability to buy and sell electricity in case it becomes part of our portfolio.”

It is almost as if Google has been reading our playbook:
MyEnergyTech.com
Data Center Resources
Sustainable Energy

December 31, 2009

Washington Times A Sign Of The Times

Filed under: Uncategorized — Tags: , , , , , , , , , , — admin @ 10:02 pm

The Washington Times, a 27 year old newspaper, is gutting its staff of 40% of their employees. The entire staff of photographers were terminated. Also, the sports section will be eliminated. “Our market-based, forward-looking plan is both a response to the recessionary economy, continued downward financial pressures on the news industry and our transition into a 21st century multimedia enterprise,” said the president of The Times.

Newspaper publishers and television broadcasters had already seen a huge downturn in advertising revenues. Then, the economic slowdown landed a fatal final blow to many traditional publishers.

RELATED ARTICLE: TV Advertising In Trouble

June 26, 2009

Increase In Nonemployer Businesses

Filed under: Business Trends — Tags: , , , , — admin @ 4:17 pm

Census Bureau Reports Increase of Nearly 1 Million Nonemployer Businesses

The United States added nearly 1 million nonemployer businesses between 2006 and 2007, bringing the total to 21.7 million, the U.S. Census Bureau announced today. This 4.5 percent growth rate is detailed in Nonemployer Statistics: 2007, an annual data series on businesses without paid employees.

“These statistics allow users to track annual trends in nonemployer businesses down to the local level,” said C. Harvey Monk Jr., Associate Director for Economic Programs at the U.S. Census Bureau. “Businesses can use this data to help analyze market potential, to measure the effectiveness of sales and advertising programs and to develop their budgets.”

Total receipts for nonemployer businesses were $992 billion in 2007, up from $970 billion in 2006, a 2.2 percent increase. Of the total nonemployer businesses, 19.1 million were sole proprietorships, 1.4 million were corporations and 1.2 million were partnerships.

Most nonemployers are self-employed individuals operating very small unincorporated businesses, which may or may not be the owner’s principal source of income. Classified in nearly 300 industries, data is available for the nation, states, counties and metropolitan areas.

By Geography

California (2.8 million), Texas (1.8 million) and Florida (1.6 million) had the most nonemployer businesses in the country, making up nearly 29 percent of all nonemployer businesses. Receipts of nonemployer firms in these same states totaled nearly $308 billion — 31 percent of all receipts from nonemployer businesses nationwide.

Among all states, Georgia led the nation in the growth rate of nonemployer businesses with a 6.9 percent increase between 2006 and 2007, followed by Alabama at 6.8 percent and North Carolina with a 6.7 percent increase.

Among larger counties, Bronx, N.Y., and Philadelphia led the growth rate of nonemployer business establishments, each showing a 10.2 percent increase in 2007. Mecklenburg, N.C., had the third largest growth rate in the number of such establishments at 9.3 percent, followed by Miami-Dade, Fla., at 8.7 percent and Kings, N.Y., at 8.6 percent.

By Sector and Industry

Three economic sectors made up more than 40 percent of the total receipts — real estate services ($177 billion); professional, technical and scientific services ($130 billion); and specialty trade contractors ($97 billion). These three sectors were comprised of 7.2 million businesses and represented more than 33 percent of all nonemployer businesses.

The plumbing, heating and air-conditioning contractors industry reported a 9 percent increase in nonemployer businesses in 2007, representing 11,000 additional businesses nationwide. The 137,990 businesses that made up this industry reported more than $8.1 billion in receipts, an average of nearly $59,000 per location. Among counties, Los Angeles, Calif. (4,596), Harris, Texas (2,898) and Miami-Dade, Fla. (2,480), had the most nonemployer plumbing, heating and air-conditioning contractor locations.

The florists industry reported an increase of nearly 1,400 nonemployer businesses in 2007, to 25,609, with national receipts totaling $992 million. California led all other states in revenue in the industry with nearly $175 million in receipts. Among larger counties, Palm Beach, Fla. ($65,993), Honolulu ($63,735) and Multnomah, Ore. ($63,100), generated the highest average receipts.

The child day care services industry reported 691,289 nonemployer businesses in 2007, with receipts totaling $8.9 billion. Los Angeles County, Calif. (33,716), Cook County, Ill. (23,760) and Bronx County, N.Y. (18,449), had the most nonemployer child day care businesses, accounting for 11 percent of the businesses and 10 percent of the receipts in this industry. Among larger counties, Washington, Minn. ($24,371), King, Wash. ($21,798) and Anne Arundel, Md. ($20,185), generated the highest receipts per establishment.

Nonemployer Statistics excludes businesses with paid employees; these data are covered in the County Business Patterns report.

-X-

Nonemployer statistics originate from tax return information of the Internal Revenue Service. The data are subject to nonsampling error such as errors of self-classification by industry on tax forms, as well as errors of response, nonreporting and coverage. Values provided by each firm are slightly modified to protect the respondent’s confidentiality. Further information about methodology and data limitations is available at .

June 25, 2009

In-Game Advertising Measurement

Filed under: marketing and advertising — Tags: , , , , — admin @ 5:21 pm

In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Brings Clarity to Emerging Interactive Advertising Platform

SAN FRANCISCO, CA (June 15, 2009) – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and selling in-game advertising, the Interactive Advertising Bureau (IAB) today announced the release of In-Game Advertising Measurement Guidelines, the first of their kind. The public comment period for these guidelines was formally opened at the premier IAB Marketplace: Games event, taking place in San Francisco today and focused on educating marketers and agencies about the increasing brand opportunities in PC and console-game advertising.

In order to encourage market growth, the IAB Games Committee worked with key industry stakeholders to develop a single methodology for in-game advertising measurement. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:

* Establish a common methodology for counting impressions, thus making it easier to buy and sell in-game advertising
* Provide key measurement definitions to help marketers better understand and quantify the value of advertising exposure within the gaming environment

“Because the in-game environment is unique in advertising with regard to its level of consumer engagement and the way advertising is experienced within those environments, it requires specific methodology for counting impressions,” said Jeremy Fain, Vice President of Industry Services of the IAB. “When these guidelines are widely adopted by game publishers and ad servers, it will be easier for marketers and agencies to justify larger investments as consumers spend more time playing immersive games.”

“This is an important step in clarifying and simplifying the process of buying advertising within the in-game environment,” said David Sturman, IAB Games Committee Co-Chair and Principal Architect for Microsoft’s in-game ad company Massive. “Clear standards and methodologies help to demystify a new and exciting form of advertising which will only bring more marketers into games.”

“The IAB’s work in providing measurement guidelines across the interactive advertising ecosystem has supplied critical tools to the industry, and these guidelines are another component of this important work,” said George Ivie, CEO and Executive Director of the Media Rating Council (MRC). “In-game advertising is an emerging medium with lots of opportunity for growth. These guidelines help build the foundation for a strong future.”

Members of the industry—advertising agencies, advertisers, online publishers and technology vendors—are encouraged to read the proposed guidelines and submit comments on the IAB site at: www.iab.net/in-game

After the comment period closes on July 17, 2009, the feedback will be reviewed and the guidelines will be finalized and released.

About the IAB Games Committee:
The mission of this committee is to articulate the value of gaming as an advertising platform.

June 6, 2009

Internet Advertising Revenues = $23 Billion

Filed under: marketing and advertising — Tags: , , , , , — admin @ 5:36 pm

Internet Advertising Revenues Surpass $23 Billion

Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of the medium’s value in reaching consumers online where they are spending more and more of their time.

* Full-year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. By comparison, a variety of sources indicate weakness in overall advertising spending. The Nielsen Company, for example, reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007.
* Fourth-quarter revenues of $6.1 billion mark the first time the interactive advertising industry achieved, and surpassed, $6 billion in a single quarter. The figures represent a $154 million or 2.6% increase from 2007’s fourth quarter, which had revenues of $5.9 billion.
* This is the fifth consecutive year of record results.

“We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results,” said Randall Rothenberg, president and CEO of the IAB. “In this uncertain economy, where marketers know they need to do more with less, interactive advertising provides the tools for them to build deep, engaging relationships with consumers—the experience marketers gain from this will deliver dividends especially after the economy turns around.”

Search remains the main driver of revenue growth according to the report, showing a 19.8% increase over 2007. Digital video, though still a small overall contributor, more than doubled its revenue with an increase to $734 million from $324 million in 2007, demonstrating how both marketers and consumers are embracing this dynamic platform.

As in 2007, retail, financial services, computing and automotive remained the four largest verticals among Internet advertisers in 2008. Consumer packaged goods, an industry vertical historically slow to embrace interactive advertising, notably increased its share of total Internet ad revenues by 60 percent over 2007. The Internet is now the third largest ad-supported medium, marking its increasing significance to marketers and consumers.

“Though some categories in the fourth quarter slowed or even dipped, reflecting the current economic challenges, the overall performance is up, confirming interactive’s ever-growing importance to the successful marketing mix,” said David Silverman, Partner, Assurance, PricewaterhouseCoopers.

Search 45% ($10,546)
Display Related: 33% ($7,640)
-Banner Ads 21% ($4,877)
-Rich Media 7% ($1,642)
-Digital Video 3% ($734)
-Sponsorship 2% ($387)
Classifieds 14% ($3,174)
Referrals/Lead Generation 7% ($1,683)
E-mail 2% ($405)

Cost-Per-Click Advertising

Filed under: marketing and advertising — Tags: , , , , , — admin @ 5:30 pm

Publishers and Advertisers Reach Consensus on Critical Online Measurement

NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying and selling of cost-per-click advertising. The guidelines, agreed upon by key industry stakeholders, provide a strong framework for identifying and discarding invalid or fraudulent clicks, helping ensure that only legitimate clicks are counted.

The Click Measurement Guidelines:

* Define the technical life-cycle of a “click” and outline standard methodologies by which clicks should be measured and counted, including provisions for identifying invalid and/or fraudulent clicks.
* Establish standard terms that will help streamline the buying and selling of click-based media.
* Increase transparency and consistency in click measurements for media companies, ad-serving organizations, advertisers, and third-party click auditors.

“The fact that we’ve obtained agreement within the online industry on the precise definition and measurement of a click and a procedure for identifying and eliminating fraudulent clicks is a huge win for the industry,” said Joe Laszlo, research director of the IAB. “These guidelines help assure marketers that the clicks they are paying for are generated by real people with a real interest in the product or service being advertised.”

The guidelines are the latest addition to the IAB’s ongoing efforts to harmonize interactive measurement. They complement IAB guidelines for general ad impressions, digital video commercials and audience reach measurement.

“The ability to measure consumer interactions with ads has been one of the hallmarks of the interactive advertising industry,” said George Ivie, Executive Director and CEO of the Media Rating Council (MRC). “The IAB has taken a leadership role in bringing this important work on Click Measurement to fruition and marketers and agencies will benefit enormously from it.”

“The work of the IAB and member companies has produced an excellent document that is a solid first step in this process,” said Tom Cuthbert, President, Click Forensics. “We are proud to have been a part of the process every step of the way and will continue to support the efforts of the IAB and other organizations that work to improve traffic quality.”

To view the complete document, please go to www.iab.net/clickmeasurementguidelines

About the IAB’s Click Measurement Working Group:
The Click Measurement Working Group includes representatives from 38 IAB member companies, including sellers, measurers, and auditors of online media. Initiated in late 2005, the working group, together with the Media Rating Council, has spent the last three years developing these important guidelines and achieving consensus around them.

About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.

June 2, 2009

Beware Of URL Shorteners

Filed under: marketing and advertising — Tags: , , , — admin @ 9:14 pm

There are a number of free services that will take a long web adress and shorten it. A few examples of these companies are notlong.com, bit.ly,
and LinkBee.

What these services do is take a long URL and give you an alternitve URL that is much shorter. The URL for this article is http://myadvertisingmarket.com/wordpress/2009/06/02/beware-of-url-shorteners/. When run through Bit.ly, they offer http://bit.ly/tYoqr. Sometimes a shorter URL is helpful or even required. Some programs, such as, email and Twitter have length restrictions.

Much caution should be exercised before utilizing one of these services. The originator of the URL loses control over their content. A websites privacy policy could be violated by sending your viewer to an unknown third-party. What information are they gathering on your customer? Are they placing advertisements onto what your customer sees? What happens to the URL if the service goes out of business?

In general, if you want a shorter URL, you should create it yourself and keep control.

June 1, 2009

Internet Advertising: Clear and Conspicuous

Filed under: marketing and advertising — Tags: , , , , , — admin @ 8:54 pm

The Clear and Conspicuous Requirement

The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous:

Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.”

Whether a disclosure meets this standard is measured by its performance—that is, how consumers actually perceive and understand the disclosure within the context of the entire ad. The key is the overall net impression of the ad—that is, whether the claims consumers take from the ad are truthful and substantiated.

In reviewing their online ads, advertisers should adopt the perspective of a reasonable consumer.

They also should assume that consumers don’t read an entire Web site, just as they don’t read every word on a printed page.

In addition, it is important for advertisers to draw attention to the disclosure. Making the disclosure available somewhere in the ad so that consumers who are looking for the information might find it doesn’t meet the clear and conspicuous standard.

Even though consumers have control over what and how much information they view on Web sites, they may not be looking for—or expecting to find—disclosures. Advertisers are responsible for ensuring that their messages are truthful and not deceptive. Accordingly, disclosures must be communicated effectively so that consumers are likely to notice and understand them.

April 27, 2009

Can You Communicate Who Communicates?

Filed under: marketing and advertising — Tags: , , — admin @ 4:14 pm

Ensuring effective communications is an important role. Many companies do not clearly assign this responsibility. How is it possible for a business to ensure effective communications if they can not even effectively communicate the job responsibility?

There should be a person named that:
* Develops and implements marketing communications strategies
* Develops and executes plans to ensure communications are developed and delivered
* Manages copywriting, proofreading, editing and publishing of web sites
* Keeps projects within time lines and budgets
* Conducts research to determine how to achieve maximum depth and breadth of audience share

The individual can be in-house or outsourced to a company that specializes in marketing and communications. Can you communicate who is responsible for your communications?

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