Posts Tagged ‘ marketing ’

The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether...
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Ensuring effective communications is an important role. Many companies do not clearly assign this responsibility. How is it possible for a business to ensure effective communications if they can not even effectively communicate the job responsibility? There should be a person named that: * Develops and implements marketing communications strategies * Develops and executes...
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by MyAdvertisingMarket.com Actually, the title of this article should probably be The Problems With Pay Per Click for there are many problems with paying for click-through advertising. Ad Placement Do you know where your ads will appear? Do you know what type of content your ads will appear with? If a consumer sees your...
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“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the...
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Why should I care if our website is accessible to all consumers? 1) It might be the law. Depending on who you do business with, it might be the Federal (USA) law that your website is ADA compliant Americans With Disabilities Act). Also, it could be the law in the state(s) or foreign nations...
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by MyAdvertisingMarket.com Does your site rank high in search engine results? There are many factors that determine how easy it is to find a website on the Internet. Search engine traffic is only part of creating a meaningful Internet presence. However, most of the elements that make a website easy to find are also...
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by MyAdvertisingMarket.com How many people in business have vast experience in publishing?  Do they have expertise in web engineering, design, marketing management and intellectual property rights? It doesn’t need to be expensive to get help with a website or Internet presence.  There are quite a few good companies that can assist with your publishing and...
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