Posts Tagged ‘ newspapers ’

The Impact of Internet Advertising

August 22, 2013

The demise of traditional media advertising is no longer a hypothesis. In a 2009 study at Berkeley, they hypothesized: We provide a model of the market for advertising on news media outlets when consumers have opportunities to switch between outlets. We hypothesize that the move to online news content has facilitated greater consumer switching,...
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Washington Times A Sign Of The Times

December 31, 2009

The Washington Times, a 27 year old newspaper, is gutting its staff of 40% of their employees. The entire staff of photographers were terminated. Also, the sports section will be eliminated. “Our market-based, forward-looking plan is both a response to the recessionary economy, continued downward financial pressures on the news industry and our transition...
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The News About Newspapers

May 1, 2009

The past year has witnessed a sharp increase in the number of newspaper publishing businesses filing for bankruptcy. At the same time, there has been a drastic decrease in newspaper circulation. A recent study by the University of Southern California’s Annenberg Business School finds the readers are canceling their subscriptions and going on-line to...
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