Posts Tagged ‘ online ’

Reaching Your Target Market in an Online World

December 3, 2013
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Reaching Your Target Market in an Online World

Standing out in the crowded online world is a challenge for all brands, big and small. It is crucial to engage your audience no matter where they may be located. Content is king. Forming an authentic connection with potential customers is a must. Here are two simple strategies to help you reach your target...
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The TOR Project

June 1, 2011
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The TOR Project Anonymity Online Protect your privacy. Defend yourself against network surveillance and traffic analysis. * Tor prevents anyone from learning your location or browsing habits. * Tor is for web browsers, instant messaging clients, remote logins, and more. * Tor is free and open source for Windows, Mac, Linux/Unix, and Android Tor...
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Privacy

March 17, 2010
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Privacy is a central element of the FTC’s consumer protection mission. In recent years, advances in computer technology have made it possible for detailed information about people to be compiled and shared more easily and cheaply than ever. That has produced many benefits for society as a whole and individual consumers. For example, it...
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Shopping Safely Online

October 12, 2009
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National Cyber Alert System Cyber Security Tip Shopping Safely Online Online shopping has become a popular way to purchase items without the hassles of traffic and crowds. However, the Internet has unique risks, so it is important to take steps to protect yourself when shopping online. Why do online shoppers have to take special...
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Internet Advertising Revenues = $23 Billion

June 6, 2009
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Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition...
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Cost-Per-Click Advertising

June 6, 2009
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Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the accurate...
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Internet Advertising: Clear and Conspicuous

June 1, 2009
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The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether...
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