Posts Tagged ‘ online ’

Shopping Safely Online

October 12, 2009
By admin

National Cyber Alert System Cyber Security Tip Shopping Safely Online Online shopping has become a popular way to purchase items without the hassles of traffic and crowds. However, the Internet has unique risks, so it is important to take steps to protect yourself when shopping online. Why do online shoppers have to take special precautions? The...
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Posted in Business Trends, privacy | 2 Comments »

Internet Advertising Revenues = $23 Billion

June 6, 2009
By admin

Internet Advertising Revenues Surpass $23 Billion Internet advertising revenues in the U.S. remained strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s continued growth, albeit at a slower pace, confirms marketers’ increased recognition of...
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Posted in marketing and advertising | 1 Comment »

Cost-Per-Click Advertising

June 6, 2009
By admin

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK, NEW YORK — To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) today announced the release of its Click Measurement Guidelines, which establish parameters for the...
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Posted in marketing and advertising | 1 Comment »

Internet Advertising: Clear and Conspicuous

June 1, 2009
By admin

The Clear and Conspicuous Requirement The FTC offers free information on how to comply with advertising laws. One requirement for on-line advertising is that disclosures are clear and conspicuous: Disclosures that are required to prevent deception — or to provide consumers material information about a transaction — must be presented “clearly and conspicuously.” Whether a disclosure...
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