Posts Tagged ‘ rules ’

“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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U.S. Government — Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns. But there’s more to a winning marketing plan or advertising campaign than a profitable product...
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The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers...
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