Posts Tagged ‘ rules ’

Children’s Online Privacy Protection Act

February 14, 2014
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Children’s Privacy The Children’s Online Privacy Protection Act (COPPA) gives parents control over what information websites can collect from their kids. The COPPA Rule — with new provisions in effect on July 1, 2013 — puts additional protections in place and streamlines other procedures that companies covered by the rule need to follow. If...
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Internet Advertising And Marketing

June 12, 2013
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The Membrane Domain is the original world wide web advertising agency. For help with advertising and marketing, please contact us. The Bureau of Consumer Protection offers this advice: Whether a business is an established global brand or a start-up, effective advertising and marketing can be the key to its success. All businesses have a...
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Online Advertising

May 15, 2013
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Contact Us For Advertising   A well-known cartoon shows two dogs in front of a computer. The caption reads, “On the Internet, nobody knows you’re a dog.” While the cartoon is amusing, the reality is not: The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as...
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Children’s Online Privacy Laws

September 14, 2012
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Children’s Online Privacy Laws

The Children’s Online Privacy Protection Act (COPPA) requires businesses to follow specific rules and regulations when collecting online data from children. The rule applies to any commercial website or online service directed at or collecting information from children under the age of 13. The Federal Trade Commission (FTC) offers several publications providing guidance to...
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False Advertising

March 22, 2011
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“What truth-in-advertising rules apply to advertisers?” Under the Federal Trade Commission Act: •Advertising must be truthful and non-deceptive; •Advertisers must have evidence to back up their claims; and •Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or...
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Internet Advertising Laws

February 4, 2010
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U.S. Government — Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns. But there’s more to a winning marketing plan or advertising campaign than a profitable product...
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Advertising and Marketing on the Internet: Rules of the Road

March 25, 2009
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The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers...
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