Posts Tagged ‘ web based advertising ’

Google Ad Sense News

June 12, 2012
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Google.com offers publishers a way to monetize their content. “Monetization is the process of converting or establishing something into legal tender.”   p of the Month Fix your crawler errors for improved ad relevance In last month’s newsletter, we announced the redesign of the AdSense crawler errors notification area, which is improving in the...
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Merging and Exchanging Consumer Data

April 7, 2009
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The Information Marketplace: Merging and Exchanging Consumer Data AGENCY: Federal Trade Commission In reports to Congress, the Commission examined the practices of third-party Internet advertising networks engaged in “online profiling” activities. These entities collect information about consumers as they surf across web sites to create detailed profiles which include information about consumers’ surfing habits,...
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Advertising and Marketing on the Internet: Rules of the Road

March 25, 2009
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The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers...
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