MyAdvertisingMarket.com

December 31, 2009

Washington Times A Sign Of The Times

The Washington Times, a 27 year old newspaper, is gutting its staff of 40% of their employees. The entire staff of photographers were terminated. Also, the sports section will be eliminated. “Our market-based, forward-looking plan is both a response to the recessionary economy, continued downward financial pressures on the news industry and our transition into a 21st century multimedia enterprise,” said the president of The Times.

Newspaper publishers and television broadcasters had already seen a huge downturn in advertising revenues. Then, the economic slowdown landed a fatal final blow to many traditional publishers.

RELATED ARTICLE: TV Advertising In Trouble

February 20, 2009

Website Accessibility Facts & Laws

W3C stands for the World Wide Web Consortium. W3C is an international consortium that work together to develop web standards. W3C’s mission is:
“To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.”

Web Accessibility Initiative (WAI)
Website accessibility is an on-going project. WAI is related to the U.S. Government’s 1998 amendment to the Rehabilitation Act — Section 508. Section 508 requires U.S. government departments’ and agencies’ websites must be accessible to people with physical, sensory, and cognitive disabilities.

On February 17, 2009 the W3C published a working draft called “Authoring Tool Accessibility Guidelines (ATAG) 2.0.” The document states: “This specification provides guidelines for designing Web content authoring tools that are more accessible for people with disabilities. An authoring tool that conforms to these guidelines will promote accessibility by providing an accessible user interface to authors with disabilities as well as enabling, supporting, and promoting the production of accessible Web content by all authors.”

ATAG is meant to support the W3C’s Web Content Accessibility Guidelines (WCAG) 2.0. WCAG “covers a wide range of recommendations for making Web content more accessible. Following these guidelines will make content accessible to a wider range of people with disabilities, including blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity and combinations of these. Following these guidelines will also often make your Web content more usable to users in general.”

Following is the W3C Web Accessibility QuickTips / WCAG 2.0 at a Glance:

WCAG 2.0 has 12 guidelines that are organized under 4 principles: perceivable, operable, understandable, and robust. For each guideline, there are testable success criteria, which are at three levels: A, AA, and AAA.

Perceivable
* Provide text alternatives for non-text content.
* Provide captions and alternatives for audio and video content.
* Make content adaptable; and make it available to assistive technologies.
* Use sufficient contrast to make things easy to see and hear.

Operable
* Make all functionality keyboard accessible.
* Give users enough time to read and use content.
* Do not use content that causes seizures.
* Help users navigate and find content.

Understandable
* Make text readable and understandable.
* Make content appear and operate in predictable ways.
* Help users avoid and correct mistakes.

Robust
* Maximize compatibility with current and future technologies.

Federal Laws and Regulations for Websites

Filed under: marketing and advertising — Tags: , , — admin @ 5:36 pm

The following list of Federal Laws was developed for government websites. However, anyone opperating a commercial website should be aware of these standards and try to comply.

from webcontent.gov

If you manage a public website in the federal executive branch, you need to be aware of laws, regulations, Executive Orders, policies, and other directives that relate to your websites.*

This list is our best attempt to locate all the relevant resources. If you know of others that should be added to this list, please contact us. Each link provides a summary of the requirements and guidance on implementing them.
Laws and Regulations

* Access for People with Disabilities (Section 508)
* Digital Rights, Copyright, Trademark, and Patent Laws
* E-Government Act of 2002
* Freedom of Information Act (FOIA)
* Government Paperwork Elimination Act (GPEA)
* Government Performance Results Act (GPRA)
* Information Quality
* Lobbying Restrictions
* No Fear Act
* Paperwork Reduction Act (PRA)
* Priorities and Schedules for Posting Content
* Privacy Requirements
* Security Protocols to Protect Information
* Small Business Paperwork Relief Act
* Web Records

February 11, 2009

DO YOU WANT MORE TRAFFIC?

Filed under: marketing and advertising — Tags: , , , — admin @ 9:44 pm

by MyAdvertisingMarket.com

Gaining traffic to a website is a progressive process. When you start from scratch, it can take a long time to gain momentum. If you want to build traffic faster, it helps to work with a well established business network. For instance, if you place your information on a domain that has been in existence for many years, you will instantly boost your Internet presence. Inter-linking between domains that participate in a business network is also valuable. Similar to social networking, business networking is an important part of the Internet. Inter-network your network in the Internet!

But, remember traffic is not the important thing… lead generation and sales are what a business really needs. Get the full article.

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