Posts Tagged ‘ world wide web ’

Facebook is finding out the cost of freedom — $9.5 million. A couple years ago Facebook started a marketing division called Beacon. Beacon worked as a go-between for Facebook and third-party businesses, such as, Blockbuster, Fandango and Overstock.com. The idea was to show a Facebook member’s friends recent purchases in the belief that...
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If I had to pick out just one unique feature of advertising on the Internet, it would be the ability for interaction between the business and the consumer. The world wide web is different than a billboard or broadcasting in that it allows communication to flow in both directions. Broadcasting pushes a...
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Site Programming Avoid Bells and Whistles – Ask what program(s) the website will be written with HTML authoring programs to avoid Dreamweaver Microsoft FrontPage Adobe GoLive Automated website builders from hosting companies Website programming languages and tools to avoid – “Push” Technologies – Programming that the viewer may not desire and that could be infected, with potentially harmful...
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Site Content Content Development Plan – Must grab viewer’s interest Sales Service Marketing Promotions Photos/Images Geographic segments demographic segments, etc.. Create Good Copy Important to have solid foundation On-going refinement Attention to keywords Learn from your viewers – Give the people what they want Assess Navigability Any page can be the first page that a viewer sees Easy to find one’s way around Easy to find contact information or a...
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Marketing/Advertising/Accessibility/Audience/Traffic Search Engines Most Popular Google MSN Yahoo AOL Complex Algorithms – Criteria used by the Search Engines to rank pages. Copy Accessibility Keywords Links to your site Submission Process Your entire website should be cataloged and available Integrated Marketing Part of something bigger Industry leading sites Established networks of websites Connect to the website in other advertising, don’t just show the URL Ad campaigns Statistics and analysis Learn what ads work and what...
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